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Marketing Strategy And Competitive Positioning (Paperback)

by Graham Hooley

Total: TK. 1,305

Marketing Strategy And Competitive Positioning

4th Edition, 2009

Marketing Strategy And Competitive Positioning (Paperback)

TK. 1,305

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

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632 Pages

Edition

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4th Edition

ISBN

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9788131727997

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place. The 4th edition contains 3 new chapters; Competing Through the New Marketing Mix, Strategic Customer Management, Corporate Social Responsibility. Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Title Marketing Strategy And Competitive Positioning
Author
Publisher
ISBN 9788131727997
Edition 4th Edition, 2009
Number of Pages 632
Country India
Language English

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Marketing Strategy And Competitive Positioning