Marketing and Branding : The Indian Scenario image

Marketing and Branding : The Indian Scenario (Paperback)

by S. Ramesh Kumar

Total: TK. 1,080

Marketing and Branding : The Indian Scenario

1st Edition, 2006

Marketing and Branding : The Indian Scenario (Paperback)

No Rating  |  1 Review
TK. 1,080

Book Length

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496 Pages

Edition

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1st Edition

ISBN

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9788131700976

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

Marketing and Branding The Indian Scenario offers readers concise but comprehensive coverage of the five major aspects of marketing management in the form of themes. The first theme deals with product and brand related strategies, the second with retailing and distribution decisions, the third with pricing issues, the fourth with the application of consumer behaviour and the last with building brands. These topics are sequenced in such a way that the reader will be able to draw parallels across and link different marketing mix elements. Establishing such links is a prerequisite for formulating marketing strategies.
Title Marketing and Branding : The Indian Scenario
Author
Publisher
ISBN 9788131700976
Edition 1st Edition, 2006
Number of Pages 496
Country India
Language English

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Marketing and Branding : The Indian Scenario