Marketing Across Cultures image

Marketing Across Cultures (Paperback)

by Jean-Claude Usunier

Total: TK. 1,224

Marketing Across Cultures

5th Edition, 2009

Marketing Across Cultures (Paperback)

TK. 1,224

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

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496 Pages

Edition

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5th Edition

ISBN

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9788131763384

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
Title Marketing Across Cultures
Author
Publisher
ISBN 9788131763384
Edition 5th Edition, 2009
Number of Pages 496
Country India
Language English

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Marketing Across Cultures