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Purple Cow : Transform Your Business by Being Remarkable (Paperback)

by Seth Godin

Price: TK. 898

Purple Cow : Transform Your Business by Being Remarkable

Purple Cow : Transform Your Business by Being Remarkable (Paperback)

3 Ratings / 1 Review
TK. 898

আপনার অনুরোধের বইটা বিদেশী প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৬০ কর্মদিবস সময় লেগে যেতে পারে। আপনার পক্ষে এত সময় অপেক্ষা করা সম্ভব হলে, অর্ডার করার অনুরোধ জানাচ্ছি।

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Product Specification & Summary

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

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Title Purple Cow : Transform Your Business by Being Remarkable
Author
Publisher
ISBN 9780141016405
Edition 1st Published, 2005
Number of Pages 144
Country India
Language English

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