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Blue Ocean Strategy  (Hardcover)

by Kim Mauborgne

Total: TK. 2,430

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Blue Ocean Strategy 

1st Edition, 2005

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Blue Ocean Strategy  (Hardcover)

3 Ratings  |  1 Review
TK. 2,430
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Product Specification & Summary

Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" untapped new market spaces ripe for growth.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition. includes:
* A new preface by the authors: Help! My Ocean Is Turning Red
*Updates on all cases and examples in the book, bringing their stories up to the present time
*Two new chapters and an expanded third one-Alignment, Renewal, and Red Ocean Traps-that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space-and making the competition irrelevant.
Title Blue Ocean Strategy 
Author
Publisher
ISBN 9781625274496
Edition 1st Edition, 2005
Number of Pages 288
Country India
Language English

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Blue Ocean Strategy