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Product Specification

Title The Power Of Habit (Why we do what we do and how to change)
Author Charles Duhigg
Publisher Random House
Quality Paperback
ISBN 9781847946249
Edition 1st Published, 2013
Number of Pages 377
Country India
Language English

Product Summary

‘The Power Of Habit’ Book CONTENTS: PROLOGUE
The Habit Cure - xi
PART ONE
The Habits of Individuals

1. THE HABIT LOOP
How Habits Work – 3
2. THE CRAVING BRAIN
How to Create New Habits – 31
3. THE GOLDEN RULE OF HABIT CHANGE
Why Transformation Occurs – 60
PART TWO
The Habits of Successful Organizations

4. KEYSTONE HABITS, OR THE BALLAD OF PAUL O’NEILL
Which Habits Matter Most – 97
5. STARBUCKS AND THE HABIT OF SUCCESS
When Willpower Becomes Automatic – 127
6. THE POWER OF A CRISIS
How Leaders Create Habits through Accident and Design – 154
7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO
When Companies Predict (and Manipulate) Habits – 182
PART THREE
The Habits of Societies

8. SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT
How Movements Happen – 215
9. THE NEUROLOGY OF FREE WILL
Are We Responsible for Our Habits? – 245
APPENDIX
A Reader's Guide to Using These Ideas – 275
Acknowledgments – 287
A Note on Sources – 291
Notes – 293
Index – 355

Author Information

My name is Charles Duhigg, and I'm a reporter for The New York Times. I'm also the author of The Power of Habit, about the science of habit formation, as well as Smarter Faster Better: The Secrets of Productivity in Life and Business (which is available for sale on Amazon on March 8, 2016!)
I've worked at the Times since 2006. In 2013, I was part of a team that won the Pulitzer Prize for a series about Apple named "The i Economy". Before that, I contributed to NYT series about the 2008 financial crisis, how companies take advantage of the elderly and national violations of the Safe Drinking Water Act. (For those series, I won the National Journalism Award, the Investigative Reporters and Editors' Medal, the National Academies' reporting award and other recognition's.)
But let’s be honest, you aren’t visiting this page so I can brag about series and awards. (Unless you’re my mom. Hi mom!)
I’m also a native of New Mexico. I studied history at Yale and received an MBA from Harvard Business School. I now live in Brooklyn with my wife and two children and, before becoming a journalist, was a bike messenger in San Francisco for one terrifying day.

The Power Of Habit (Why we do what we do and how to change)

The Power Of Habit (Why we do what we do and how to change)

by Charles Duhigg

(17)

TK. 990


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