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The Power Of Habit (Why we do what we do and how to change) (Paperback)

by Charles Duhigg

Price: TK. 990

The Power Of Habit (Why we do what we do and how to change) (Paperback)

21 Ratings / 10 Reviews

TK. 990

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Product Specification & Summary

"The Power Of Habit” Back Cover of The Book:
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits.
He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.
The result is a compelling argument and an empowering discovery: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work.
By harnessing this new science, we can transform our businesses, our communities, and our lives.

‘The Power Of Habit’ Book CONTENTS: PROLOGUE
The Habit Cure - xi
PART ONE
The Habits of Individuals

1. THE HABIT LOOP
How Habits Work – 3
2. THE CRAVING BRAIN
How to Create New Habits – 31
3. THE GOLDEN RULE OF HABIT CHANGE
Why Transformation Occurs – 60
PART TWO
The Habits of Successful Organizations

4. KEYSTONE HABITS, OR THE BALLAD OF PAUL O’NEILL
Which Habits Matter Most – 97
5. STARBUCKS AND THE HABIT OF SUCCESS
When Willpower Becomes Automatic – 127
6. THE POWER OF A CRISIS
How Leaders Create Habits through Accident and Design – 154
7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO
When Companies Predict (and Manipulate) Habits – 182
PART THREE
The Habits of Societies

8. SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT
How Movements Happen – 215
9. THE NEUROLOGY OF FREE WILL
Are We Responsible for Our Habits? – 245
APPENDIX
A Reader's Guide to Using These Ideas – 275
Acknowledgments – 287
A Note on Sources – 291
Notes – 293
Index – 355

Title The Power Of Habit (Why we do what we do and how to change)
Author
Publisher
ISBN 9781847946249
Edition 1st Published, 2013
Number of Pages 377
Country India
Language English

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21 Ratings and 10 Reviews

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