Principles Of Marketing Conventional And Islamic Approach (Paperback)

Md. Mahabub Alom is an Associate Professor of Marketing at Manrat International University. He did both of his BBA and MBA from the Department of Marketing, University of Dhaka. He is currently working as an Additional Director of Institutional Quality Assurance Cell (IQAC) in MIU. He served in MIU as an MBA coordinator, member of different committees and moderator of different clubs. He is also a Corporate Trainer and Motivational Speaker. He provides training on Islamic Bank Marketing, Customer Dealings, Customer Management, and so on. He also delivers lectures on life centric topics like - Life Management, Purpose & Career of Life, Emotional and Spiritual Intelligence etc. He has visited different countries around the world in connection with conferences and workshops. His interest in the fields of teaching and research are in marketing with reference to Management, Service, Strategic, Customer Relations, Advertising and Islamic Marketing. He has contributed over a good number of articles in referred national and international Journals highlighting different areas of conventional and Islamic Marketing. He is currently pursuing his Ph.D. on Adoption Process of Halal Cosmetics in Bangladesh at Bangladesh University of Professionals.