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Neo Service Marketing Strategy For Quality Education

by Dr. AKM Iqbal Azim

Price: TK. 386

TK. 400 (You can Save TK. 14)
Neo Service Marketing Strategy For Quality Education

Neo Service Marketing Strategy For Quality Education

2 Ratings / 1 Review
TK. 400 TK. 386 You Save TK. 14 (4%)

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'Customer (Student/Parents) Centric' Service quality is an important dimension in 'Neo Service Marketing Strategy'. Customer-based service marketing concepts and strategies have recently flourished in response to the tremendous growth of service industries. It is equally important to the student-centric academic institutions of the country which need to be viewed as the ‘Service Industry’. The result is expected that the students should be the assets of the country, NOT the liabilities. In the last decade, huge numbers of colleges/universities have entered the market to compete for students’ enrolment. Most of the institutes are striving and competing to attract students by supplying quality academic services. This research is conducted on the service quality measurement concept that can improve customer-centric services in the education sector of any country. A case study has been carried out from three approaches, firstly, the comparison method, secondly, SERVQUAL Model and thirdly, the Gap Model to quantify the gaps of expectation and perception. Finally, three dimensional ‘Neo Service Marketing Strategy' is recommended for any educational institution (school/college/university) to ensure quality education. This service strategy will act as the driving force in the academic arena to shape the 'National Education Policy'.
Title Neo Service Marketing Strategy For Quality Education
ISBN 9789843503053
Edition 1st Published, 2021
Country Bangladesh
Language English

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