cart_icon
0

TK. 0

রকমারি'র কথা শেয়ার করে জিতুন ফ্রি পয়েন্টস!
book_image

Neo Service Marketing Strategy For Quality Education

by Dr. AKM Iqbal Azim

Price: TK. 386

TK. 400 (You can Save TK. 14)
kids_banner

Product Specification & Summary

'Customer (Student/Parents) Centric' Service quality is an important dimension in 'Neo Service Marketing Strategy'. Customer-based service marketing concepts and strategies have recently flourished in response to the tremendous growth of service industries. It is equally important to the student-centric academic institutions of the country which need to be viewed as the ‘Service Industry’. The result is expected that the students should be the assets of the country, NOT the liabilities. In the last decade, huge numbers of colleges/universities have entered the market to compete for students’ enrolment. Most of the institutes are striving and competing to attract students by supplying quality academic services. This research is conducted on the service quality measurement concept that can improve customer-centric services in the education sector of any country. A case study has been carried out from three approaches, firstly, the comparison method, secondly, SERVQUAL Model and thirdly, the Gap Model to quantify the gaps of expectation and perception. Finally, three dimensional ‘Neo Service Marketing Strategy' is recommended for any educational institution (school/college/university) to ensure quality education. This service strategy will act as the driving force in the academic arena to shape the 'National Education Policy'.
Title Neo Service Marketing Strategy For Quality Education
Author
Publisher
ISBN 9789843503053
Edition 1st Published, 2021
Country Bangladesh
Language English

Sponsored Products Related To This Item

Customers Also Bought

Similar Category Best Selling Books

Related Products

Reviews and Ratings

4.5

2 Ratings and 1 Review

Product Q/A

Have a question regarding the product? Ask Us

Show more Question(s)

Recently Sold Products

cash

Cash on delivery

Pay cash at your doorstep

service

Delivery

All over Bangladesh

return

Happy return

7 days return facility

help

Help: 16297 / 09609616297

7 days a week

0 Item(s)

Subtotal:

Customers Also Bought