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Marketing Management Cases and Concepts  image

Marketing Management Cases and Concepts  (Paperback)

by Dholakia

Total: TK. 639

Marketing Management Cases and Concepts 

1st Edition

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Marketing Management Cases and Concepts  (Paperback)

TK. 639

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Product Specification & Summary

This comprehensive text covers all the facets of marketing management. Each chapter is built on the strong base of concepts followed by case studies sequencing. The chapters follow a logical decision-making process.

About the Author
Nikhilesh Dholakia - Assistant Professor, IIM, Ahmedabad. Rakesh Khurana - Masters degree in Marketing with a PG Diploma in Management from IIM Ahmedabad. Labdhi Bhandari - Chairman, Marketing Areas of IIM, Ahmedabad. Abhinandan K Jain - Faculty, IIM Ahmedabad and consultant to several organisations in areas of planning, advertising and marketing strategy.

Table of Contents
Introduction to Marketing - Concepts ? Vora and Company ? Buyer Behaviour - Concepts ? Lightwel Match Company ? Northern India Food Company ? ABC Corporation ? Market Segmentation - Concepts ? Nutan Trading Corporation ? Saptrishi Industrials ? Demand Forecasting - Concepts ? Central State Scooter Company ? Neomer Limited ? Container Products Corporation ? Product Policy and Strategy - Concepts ? Household Products (India) Ltd. (C) ? Apex Tyres Limited ? Ambassador Torchlights ? Pricing Decisions Concepts ? Mathematica Limited ? Suketu Textile Machinery Components ? Electricals and Transformers Limited ? Sales Management - Concepts ? Sunrise Biscuit
Title Marketing Management Cases and Concepts 
Author
Publisher
ISBN 9780333902752
Edition 1st Edition
Number of Pages 662
Country Abroad
Language English

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Marketing Management Cases and Concepts