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Service-Marketing : Text and Cases image

Service-Marketing : Text and Cases (Paperback)

by Harsh V. Verma

Total: TK. 1,078

Service-Marketing : Text and Cases

2nd Edition, 2011

Service-Marketing : Text and Cases (Paperback)

TK. 1,078

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

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676 Pages

Edition

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2nd Edition

ISBN

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9788131754474

কমিয়ে দেখুন
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২৫-৭০% ছাড়ে বই সাথে অতিরিক্ত ৩% ছাড় অ্যাপ অর্ডারে। ৫-১২ মে চলছে শায়েস্তা খাঁ অফার!

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. Extensively revised and restructured, this edition includes five additional chapters aimed at widening the reader's horizons for a richer learning experience. The book begins with an initiation into the field of services and then develops an appreciation of the service marketing system. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally looks at the management of operational issues such as quality, demand matching, recovery and empowerment.
Title Service-Marketing : Text and Cases
Author
Publisher
ISBN 9788131754474
Edition 2nd Edition, 2011
Number of Pages 676
Country India
Language English

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Service-Marketing : Text and Cases