Customer Relationship Management: Perspectives From The Marketplace image

Customer Relationship Management: Perspectives From The Marketplace (Paperback)

by Konx Simon

Total: TK. 810

Customer Relationship Management: Perspectives From The Marketplace

1st Edition, 2007

Customer Relationship Management: Perspectives From The Marketplace (Paperback)

TK. 810

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Edition

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1st Edition

Publication

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Elsevier (India)

ISBN

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9788131214350

কমিয়ে দেখুন
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আসছে বিশাল ছাড়ের শায়েস্তা খাঁ অফার! ৫-১০ মে! আপনি প্রস্তুত তো?

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

"Customer Relationship Management" presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck and Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM. "Customer Relationship Management" is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading. It offers a groundbreaking, systematic framework for CRM success - from a Cranfield Business School writing team. It provides a high level strategic approach to CRM, and includes carefully researched cases presenting the specific application of general theories.
Title Customer Relationship Management: Perspectives From The Marketplace
Author
Publisher
ISBN 9788131214350
Edition 1st Edition, 2007
Country India
Language English

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