Marketing to Win: Designs and Campaigns to Achieve Market Dominance  (Paperback)

Marketing to Win focuses on what it takes to practice real-time marketing and manage unpredictable events while pursuing the long-term goals of your organization. In this book, you will find ways of assessing battle scenes, developing action plans, building and deploying resources, modernizing existing brands and creating new ones, juggling invitation prices, setting up decoys, demolishing intruders, anticipating market turbulence, rolling out juggernauts, organizing task-forces, capturing distribution channels, enforcing price parity, launching flotillas, developing brand charismas, leapfrogging, snooping, establishing intelligence networks, and enfeebling competition, all through actual examples of action in the Indian milieu. This book explores several dimensions of marketing. First, real-life competitive scenarios are presented as exercises for perceiving environmental discontinuities to track economic changes and socio-cultural trends. Second, readers are made to understand how the information tapped from these dynamic scenarios help anticipate the likely gaps emerging in existing marketing strategies. In addition, there is a discussion on the actions taken by the competing players, the intensity and pace of those actions and the final outcome. Lastly, this book prompts readers to assess which organizations had taken the right decision, presenting a wide variety of marketing and business scenarios. Marketing to Win is for all those who wish to understand the process of putting together these ?market-driving? solutions as well as managers who are keen to sharpen their marketing acumen.

Contents
* Found Fit for Itc
* Induction in Madras
* Tackling Distribution Backspins in Calcutta
* Reviving Red Lamp in the North
* Building Your Competitive Resources
* Live or Die
* Make the Sun Shine for Hay
* Power Broom Sweeps Clean
* Unlocking Product Development
* Stopping Enemy Fire
* Saving the Titanic
* New Job as a Marketing Manager
* The Top of the Marketing Hill
* Crashing the Top Echelon
* The Goose that Never Laid Golden Eggs
* Unlocking Latent Energy
* Helping Decision Makers in the India Today Group
* Run with the Times: Once Again Stymied at the Indian Express