Brand Management: Text and Cases image

Brand Management: Text and Cases (Paperback)

by Haresh V. Verma

Total: TK. 585

Brand Management: Text and Cases

2nd Edition, 2009

Brand Management: Text and Cases (Paperback)

TK. 585

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Edition

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2nd Edition

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Excel Books

ISBN

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9798174464803

কমিয়ে দেখুন
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আসছে বিশাল ছাড়ের শায়েস্তা খাঁ অফার! ৫-১০ মে! আপনি প্রস্তুত তো?

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

The twentieth century witnessed dramatic changes in the concept and process of value and value creation, though market forces debilitated the products and assets that firms once banked upon to create wealth. As the product transcends its traditional role of satisfier, brands and branding acquire a dominant role in re-defining marketplace performance. Product superiority is no longer the sole driver of business performance since high quality products are all-pervasive, generic entities and a powerful brand can transform products into value powerhouses that command customer preference, loyalty and commitment. Effective branding gives a firm immunity from the parity spiral that can suck companies into ruinous pricing wars.

Brand Management has been written against this backdrop of redefinition of value and value creation processes. Building the context, content and consequences of branding, it combines branding theory with practical examples to make for easy reading and comprehension. Replete with examples and cases from the Indian marketing scene, the book equips readers to relate theoretical constructs with actual business scenarios, while the assignments at the end of each chapter provide ample opportunity to apply the theoretical concepts to practical situations. The themes covered in the book include the following

* Concept of brand
* Competition and brand
* Brand evolution
* Brand positioning
* Brand over time
* Branding strategies
* Brand equity

This book is an indispensable reading for students interested in the marketing area including those specializing in marketing at post graduate level, especially MBA. Practicing managers can also gain theoretical understanding of branding, and master the art and science of creating and managing powerful brands.
Title Brand Management: Text and Cases
Author
Publisher
ISBN 9798174464803
Edition 2nd Edition, 2009
Country India
Language English

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Brand Management: Text and Cases