A Framework for Marketing Management (Paperback) image

A Framework for Marketing Management (Paperback)

by Philip Kotler

Total: TK. 1,071

A Framework for Marketing Management (Paperback)

5th Edition, 2014

A Framework for Marketing Management (Paperback)

TK. 1,071

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

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288 Pages

Edition

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5th Edition

Publication

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Pearson (India)

ISBN

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9789332518179

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

A Framework for Marketing Management is a comprehensive book for management students. The book comprises of chapters on developing marketing strategies and plans, analyzing consumer markets, analyzing business markets, creating brand equity and managing retailing, wholesaling and logistics. In addition, the book consists of several case studies and projects for the readers to understand the complex concepts of marketing management better. This book is essential for students pursuing their postgraduate program in marketing management.

About the Authors
Philip Kotler is a Professor of International Marketing at the Kellogg School of Management. He completed his M.A. degree in economics from the University of Chicago and his Ph.D. in economics from the Massachusetts Institute of Technology. He has been working as a consultant with IBM, General Electric, Sony, AT
Title A Framework for Marketing Management (Paperback)
Author
Publisher
ISBN 9789332518179
Edition 5th Edition, 2014
Number of Pages 288
Country India
Language English

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A Framework for Marketing Management (Paperback)