The Strategy Book (Paperback)

by Max Mckeown

Total: TK. 810

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1st Edition, 2012

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The Strategy Book (Paperback)

Name: The Strategy Book (Paperback): Max Mckeown | Rokomari.com
Brand: Pearson (India)
Price: 810.0 BDT
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by Max Mckeown

Category: Department of Management

TK. 810

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

264 Pages

Edition

1st Edition

Publication

Pearson (India)

ISBN

9780273757092

কমিয়ে দেখুন

২৫-৭০% ছাড়ে বই সাথে অতিরিক্ত ৩% ছাড় অ্যাপ অর্ডারে। ৫-১৯ মে চলছে শায়েস্তা খাঁ অফার!

বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Summary Of The Book
Strategies attract a great deal of negative reactions within organizations, as they are often believed to be a contradiction of previously incorporated methodologies. However, McKeown tells the readers that strategy is essential for shaping the future. The Strategy Book starts off by tackling one of the biggest problems with strategy, which is that no one knows what it is, and how it works. McKeown guides the readers into designing an effective strategy, and implementing it. The layout of this book is simple, and contains a number of examples for the readers to learn from. It poses a number of questions to managers, regarding their practices, which helps them assess themselves. Additionally, McKeown also deals with risks linked with strategic implementation.

This book is divided into six parts, and the first five parts deal with the difficulties faced by leaders to think in a strategic manner, and consist of certain key concepts in strategy, such as Ansoff, Porter, and BCG. The last part consists of a number of practical tools, which can be applied for strategic thinking. The Strategy Book is loaded with examples from top-notch organizations such as GE, Apple, and Wal-Mart, explaining strategy as a daily task.

Through the course of this book, McKeown aims to answer questions about involving people with strategy, ways to utilize strategy tools, and avoiding pitfalls. The author also throws light on the fact that strategic thinking is what sets apart leaders and managers. He also tells the readers about maintaining the correct balance between the creative and analytical side of strategy. McKeown has explained the concept of strategic planning in a manner that is easily understood by readers, regardless of their educational qualification. The Strategy Book is a must-have for marketers, students, and businessmen.

About Max McKeown
Max McKeown is an author, researcher, and consultant.
McKeown has written Adaptability: The Art of Winning, The Truth About Innovation, and Unshrink: Yourself-People-Business-the World.

McKeown was born in 1969, in London, England. He completed his Master’s in Business Administration and his doctoral degree from Warwick Business School. He is a proponent of innovation culture, and believes that failure is often a stepping stone to success. McKeown is also a fellow of the Royal Society of Arts, and has been a part of the Rollins Center for eBusiness, serving on the Advisory Board. He carries out his research activity with Warwick Business School.

Title	The Strategy Book (Paperback)
Author	Max Mckeown
Publisher	Pearson (India)
ISBN	9780273757092
Edition	1st Edition, 2012
Number of Pages	264
Country	India
Language	English

Max Mckeown

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The Strategy Book (Paperback)

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