Sustainable Marketing (Paperback) image

Sustainable Marketing (Paperback)

by John Schouten

Total: TK. 765

Sustainable Marketing (Paperback)

1st Edition, 2014

Sustainable Marketing (Paperback)

TK. 765

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

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252 Pages

Edition

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1st Edition

Publication

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Pearson (India)

ISBN

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9789332536630

কমিয়ে দেখুন
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আসছে বিশাল ছাড়ের শায়েস্তা খাঁ অফার! ৫-১২ মে! আপনি প্রস্তুত তো?

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuableand lucrativesustainable marketing strategies. Table of Contents
* Chapter 1: An Introduction to Sustainable Marketing
* Chapter 2: Sustainable Marketing Strategy
* Chapter 3: Ethical Dimensions of Sustainable Marketing
* Chapter 4: The Marketing Environment and Processes
* Chapter 5: Consumer Behavior and Sustainable Marketing
* Chapter 6: Measurement and Research for Sustainable Marketing
* Chapter 7: Market Segmentation, Targeting and Positioning for Sustainability
* Chapter 8: Global Problems, Global Opportunities
* Chapter 9: Sustainable Products and Services
* Chapter 10: Sustainable Branding and Packing
* Chapter 11: Marketing Channels: Sustainability in the Value Chain
* Chapter 12: Sustainable Pricing
* Chapter 13: Sustainable Marketing Communication
* Chapter 14: Sustainability in the Promotion Mix - Methods, Media, and Customer Relationships
* Chapter 15: Digital Media and Sustainable Marketing
Title Sustainable Marketing (Paperback)
Author
Publisher
ISBN 9789332536630
Edition 1st Edition, 2014
Number of Pages 252
Country India
Language English

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Sustainable Marketing (Paperback)