The LEGO Story (Hardcover)

Total: TK. 2,518

The LEGO Story (Hardcover)

Name: The LEGO Story: Jens Andersen | Rokomari.com
Brand: Mariner Books (India)
Price: 2518.0 BDT
Availability: InStock
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by Jens Andersen

Category: Foreign Language Books: Engineering

TK. 2,518

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

432 Pages

Publication

Mariner Books (India)

ISBN

9780063258020

বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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It’s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity. This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.

Title	The LEGO Story
Author	Jens Andersen
Publisher	Mariner Books (India)
ISBN	9780063258020
Number of Pages	432
Country	India
Language	English

Jens Andersen

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The LEGO Story (Hardcover)

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