Services Marketing: Concepts, Strategies and Cases image

Services Marketing: Concepts, Strategies and Cases (Paperback)

by K. Douglas Hoffman

Total: TK. 10,765

Services Marketing: Concepts, Strategies and Cases

1st Edition

Services Marketing: Concepts, Strategies and Cases (Paperback)

TK. 10,765

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

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656 Pages

Edition

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1st Edition

ISBN

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9781844808137

কমিয়ে দেখুন
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আসছে বিশাল ছাড়ের শায়েস্তা খাঁ অফার! ৫-১২ মে! আপনি প্রস্তুত তো?

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
Title Services Marketing: Concepts, Strategies and Cases
Author
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ISBN 9781844808137
Edition 1st Edition
Number of Pages 656
Country India
Language English

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Services Marketing: Concepts, Strategies and Cases