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Arthur Bloch (born on January 1, 1948) is an American writer, author of the Murphy's Law books. He has also written a self-help satire called Healing Yourself with Wishful Thinking. Since 1986 he has been the producer/director of the Thinking Allowed PBS television series. The proper title of the book is Murphy's Law, and Other Reasons Why Things Go WRONG!. The word 'Wrong' is printed upside-down on the book's cover (for obvious reasons). This was the first of many Murphy's Law books.