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Case Studies in Consumer Behaviour (Paperback)

by Ivey Kumar

Total: TK. 898

Case Studies in Consumer Behaviour

1st Edition, 2012

Case Studies in Consumer Behaviour (Paperback)

TK. 898

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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Product Specification & Summary

Case Studies in Consumer Behaviour, authored by S. Ramesh Kumar, is a book that will helps students understand how they can combine theory with practice and understand how consumer behaviour concepts contribute to the marketing strategy of brands. The cases provided in the book will give you an understanding of the different layers of thinking involved in consumer behaviour.
Title Case Studies in Consumer Behaviour
Author
Editor
Publisher
ISBN 9788131774489
Edition 1st Edition, 2012
Number of Pages 280
Country India
Language English

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Case Studies in Consumer Behaviour