The Definitive Business Plan  (Paperback)

The Definitive Business Series will ensure you get up to speed fast with all the business essentials you need to be a success. With their guided step-by-step approach the latest practical business techniques and concepts and their easy-to-read style, The Definitive Business Series cover every aspect of the topic from the business basics to the essential skills needed to progress in your career. Preparing and presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face. Whether the goal is raising start-up finance for a new business or requesting venture funding from a corporate parent, a good business plan must deliver all the information decision-makers are really looking for. The Definitive Business Plan ensures you do this. Accessible to the newcomer and detailed enough for the experienced planner, this guide explains how to tailor a plan for specific readerships and to meet specific objectives.

Features
* Covers raising start-up or development finance for a new business, requesting venture funding from a corporate parent and directing operational management
* The book explains how to tailor a plan for specific readerships and to meet specific objectives.
* It helps focus attention on strategic planning and on strategic and operational controls.

Contents
1. What's it all about
2. A Winning Presentation
3. Getting down to it
4. Know Yourself
5. Know the World
6. The Core of Your Plan
7. About these Numbers
8. Getting to Gross Profit
9. Getting to Net Profit
10. Funding the Business
11. Managing Risks
12. Getting it Approved
13. Now Make it Happen