Understanding Business  (Paperback)

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Table of Contents
Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2: Understanding How Economics Affects Business
Chapter 3: Doing Business in Global Markets
Chapter 4: Demanding Ethical and Socially Responsible Behavior
Chapter 5: How to Form a Business
Chapter 6: Entrepreneurship and Starting a Small Business
Chapter 7: Management and Leadership
Chapter 8: Adapting Organizations to Today’s Markets
Chapter 9: Production And Operations Management Of Goods And Services
Chapter 10: Motivating Employees
Chapter 11: Human Resource Management: Finding and Keeping The Best Employees
Chapter 12: Dealing with Employee–Management Issues and Relationships
Chapter 13: Marketing: Helping Buyers Buy
Chapter 14: Developing and Pricing Goods And Services
Chapter 15: Distributing Products
Chapter 16: Using Effective Promotions
Chapter 17: Understanding Accounting and Financial Information
Chapter 18: Financial Management
Chapter 19: Using Securities Markets for Financing and Investing Opportunities
Chapter 20: Money, Financial Institutions, and the Federal Reserve
Appendix A Working Within The Legal Environment
Appendix B Using Technology to Manage Information Appendix C Managing Risk Appendix D Managing Personal Finances