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Branding TV: Principles and Practices image

Branding TV: Principles and Practices (Paperback)

by Walter McDowell

Total: TK. 9,900

Branding TV: Principles and Practices

Branding TV: Principles and Practices (Paperback)

TK. 9,900

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

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170 Pages

Edition

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2nd Edition

Publication

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Focal Press

ISBN

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9780240807539

কমিয়ে দেখুন
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২৫-৭০% ছাড়ে বই সাথে অতিরিক্ত ৩% ছাড় অ্যাপ অর্ডারে। ৫-১২ মে চলছে শায়েস্তা খাঁ অফার!

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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Product Specification & Summary

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise.
Title Branding TV: Principles and Practices
Author
Publisher
ISBN 9780240807539
Edition 2nd Edition, 2005
Number of Pages 170
Country India
Language English

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Branding TV: Principles and Practices