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Buy.ology: Truth and Lies About Why We Buy (Paperback)

by Martin Lindstrom

Total: TK. 1,438

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Buy.ology: Truth and Lies About Why We Buy

Buy.ology: Truth and Lies About Why We Buy (Paperback)

by Martin Lindstrom

Category: Foreign Language Books: Business, Investment and Economics
5 Ratings  |  No Review
TK. 1,438

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

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254 Pages

Edition

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Reprint Edition

Publication

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The Crown Publishing Group

ISBN

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9780385523899

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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INTRODUCTION:
Let's face it, we're all consumers. Whether we're buying a cell phone, a Swiss antiwrinkle cream, or a Coca-Cola, shopping is a huge part of our everyday lives. Which is why, each and every day, all of us are bombarded with dozens, if not hundreds, of messages from marketers and advertisers. TV commercials. Highway billboards. Internet banner ads. Strip mall storefronts. Brands and information about brands are coming at us constantly, in full speed and from all directions. With all the endless advertising we're exposed to every day, how can we be expected to remember any of it? What determines which information makes it into our consciousness, and what ends up in our brains'industrial dump of instantly forgettable Huggies ads and other equally unmemorable encounters of the consumer kind?
Here, I can't help but be reminded of one of my numerous hotel visits. When I walk into a hotel room in a strange city, I immediately toss my room key or card somewhere, and a millisecond later I've forgotten where I put it. The data just van

CONTENTS: FOREWORD BY PACO UNDERHILL vii
INTRODUCTION 1
1:A RUSH OF BLOOD TO THE HEAD
The Largest Neuromarketing,
Study Ever Conducted 7

2:THIS MUST BE THE PLACE
Product Placement, American Idol, and Ford's Multimillion-Dollar Mistake 37

3:I'LL HAVE WHAT SHE'S HAVING
Mirror Neurons at Work 53

4:1 CAN'T SEE CLEARLY NOW
Subliminal Messaging,
Alive and Well 68

5:DO YOU BELIEVE IN MAGIC?
Ritual, Superstition,
and Why We Buy 88

6:1 SAY A LITTLE PRAYER
Faith, Religion, and Brands 107 7:WHY DID I CHOOSE YOU?
The Power of Somatic Markers 128

8:A SENSE OF WONDER
Selling to Our Senses 141

9:AND THE ANSWER IS ...
Neuromarketing and
Predicting the Future 166

10:LET'S SPEND THE NIGHT TOGETHER
Sex in Advertising

11:BRAND NEW DAY
The Future of Marketing
and Advertising 194

12:CONCLUSION
Good Times, Bad Times 206
APPENDIX 219
ACKNOWLEDGMENTS 223
NOTES 229
BIBLIOGRAPHY 239 INDEX 245
Title Buy.ology: Truth and Lies About Why We Buy
Author Martin Lindstrom
Publisher The Crown Publishing Group
ISBN 9780385523899
Edition Reprint Edition, 2010
Number of Pages 254
Country India
Language English
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