The Forever Transaction (Hardcover)

by Robbie Kellman Baxter

Total: TK. 3,277

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The Forever Transaction (Hardcover)

Name: The Forever Transaction: Robbie Kellman Baxter | Rokomari.com
Brand: Mcgraw Hill Education (India)
Price: 3277.0 BDT
Availability: InStock
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How To Build A Subscription Model So Compelling, Your Customers Will Never Want To Leave Baxter, Robbie Kellman

by Robbie Kellman Baxter

Category: Foreign Language Books: Business, Investment and Economics

TK. 3,277

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

256 Pages

Edition

Publication

Mcgraw Hill Education (India)

ISBN

9781260458701

কমিয়ে দেখুন

২৫-৭০% ছাড়ে বই সাথে অতিরিক্ত ৩% ছাড় অ্যাপ অর্ডারে। ৫-১৯ মে চলছে শায়েস্তা খাঁ অফার!

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Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay―and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

Title	The Forever Transaction
Author	Robbie Kellman Baxter
Publisher	Mcgraw Hill Education (India)
ISBN	9781260458701
Edition	Edition, 2020
Number of Pages	256
Country	India
Language	English

Robbie Kellman Baxter

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The Forever Transaction (Hardcover)

How To Build A Subscription Model So Compelling, Your Customers Will Never Want To Leave Baxter, Robbie Kellman

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