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Brand Leadership (Paperback)

by David A. Aaker , Erich Joachimsthaler

Category: Foreign Language Books

TK.1,198

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

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পাঠকেরা একত্রে কিনে থাকেন

Brand Leadership

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Building Strong Brands

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Building Strong Brands

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Total Amount: TK. 6984

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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.

Title	Brand Leadership
Author	David A. Aaker , Erich Joachimsthaler
Publisher	Simon & Schuster (India)
ISBN	9781847398352
Edition	Edition, 2009
Number of Pages	368
Country	India
Language	English

David A. Aaker

David A. Aaker is the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the University of California Berkeley Haas School of Business. He is the winner of five career awards for contributions to the practice and science of marketing, including the Paul D. Converse Award, the Vijay Mahajan Award, the Buck Weaver Award, the Sheth Foundation Medal and being named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 18 books that have sold well over 1 million copies and been translated into 18 languages, including Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored Erich Joachimsthaler), Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories and The Future of Purpose-Driven Branding. Named one of the top five most important marketing/business gurus in 2007, Aaker has won awards for the best article in the California Management Review and the Journal of Marketing (twice). A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. He regularly blogs at davidaaker.com and on Linkedin.