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The Long Tail: How Endless Choice is Creating Unlimited Demand (Paperback)

by Chris Anderson

Total: TK. 2,151

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The Long Tail: How Endless Choice is Creating Unlimited Demand

The Long Tail: How Endless Choice is Creating Unlimited Demand (Paperback)

4 Ratings  |  No Review
TK. 2,151

বইটি বিদেশি প্রকাশনী বা সাপ্লাইয়ারের নিকট থেকে সংগ্রহ করে আনতে আমাদের ৩০ থেকে ৪০ কর্মদিবস সময় লেগে যেতে পারে।

Book Length

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288 Pages

Edition

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1st Edition

Publication

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Random House (India)

ISBN

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9781847940360

কমিয়ে দেখুন
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২৫-৭০% ছাড়ে বই সাথে অতিরিক্ত ৩% ছাড় অ্যাপ অর্ডারে। ৫-১২ মে চলছে শায়েস্তা খাঁ অফার!

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বই হাতে পেয়ে মূল্য পরিশোধের সুযোগ

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৭ দিনের মধ্যে পরিবর্তনের সুযোগ

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"The Long Tail: How Endless Choice is Creating Unlimited Demand" Summary of the Book:
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?

In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
Title The Long Tail: How Endless Choice is Creating Unlimited Demand
Author
Publisher
ISBN 9781847940360
Edition 1st Edition, 2009
Number of Pages 288
Country India
Language English

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The Long Tail: How Endless Choice is Creating Unlimited Demand